First…
Golf - Playoff Math on the Bluff
The FedEx St. Jude Championship opens the Playoffs at TPC Southwind — a Ron Prichard par-70 around 7,250 yards with eleven water hazards and fairways narrower than anything the field saw last month.
This is not a bomber's golf course. Nearly a third of approach shots come from 150-175 yards, and firm Bermuda greens plus penal rough punish anyone who treats it like a shootout.
Michael Brennan got here the hard way — 22-under to win the Wyndham by three, tying the course record and vaulting from outside the top 100 to No. 47. He was the only player all week to play his way into the field.
Brooks Koepka missed the cut and missed the Playoffs. His own words: "It's pretty pathetic that I can't get through." That's a four-time major winner watching from home in August.
Justin Rose defends after beating J.J. Spaun on the third playoff hole last year. Nobody has repeated here since the event joined the Playoffs in 2007.
The standings order at the top: Scheffler, Matt Fitzpatrick, Cameron Young, Wyndham Clark, Chris Gotterup. Scheffler at No. 1 on one win says more about the points structure than about his year.
The real drama is the top-50 line for the BMW. Maverick McNealy holds 50th by 27 points over Harris English — one bad Thursday and that flips.
Turn it to …
Music - Soulsville, Union Ave, and a Room on Willett
Memphis is the most important small music city in America, and it isn't close. Three studios inside a few miles built rock, soul, and most of what came after.
Sun Studio on Union Avenue put Howlin' Wolf, Elvis, Johnny Cash, and Jerry Lee Lewis on tape in the same handful of years. Sam Phillips wasn't a talent scout so much as a man with a good room and no fear.
Stax at 926 E. McLemore was an integrated house band in 1960s Memphis making the toughest records on earth. Booker T. & the M.G.'s played on nearly all of it and got a fraction of the credit — the museum is the best two hours in the city.
Royal Studios is the one people miss. Willie Mitchell cut Al Green's "Let's Stay Together" there, the Mitchell family still runs it, and "Uptown Funk" was recorded in the same room fifty years later.
Big Star is the great Memphis footnote that became a foundation. Nobody bought the records; everyone who made records in the '80s and '90s owned them.
Then Memphis did it again with rap. Three 6 Mafia went from tapes to an Academy Award, and the low-end, slowed-down Memphis sound is still being borrowed worldwide.
Start here if you're going: Stax Museum, the Sun tour, and a night at Wild Bill's. Skip the Beale Street cover bands — the real thing is a few blocks off.
Opinionated. Proprietary. Traceable.
Setlist Capital - Asymmetric Opportunities + Absolute Returns
Multi-Strat Portfolio - Return YTD: 12.2%
Long/Short Portfolio - Return YTD: 15.1%
Index Returns
S&P 500 - 13.3%
Dow Jones - 12.4%
NASDAQ - 14.8%
Russell 2000 - 21.3%

Opinionated. Proprietary. Traceable.
Time to Eat…
Food - Dry Ribs and the Shoulder Argument
Memphis barbecue is pork, full stop. Shoulder and ribs, and the only live debate in town is dry rub versus wet sauce.
Rendezvous is the dry-rub landmark — down an alley, downstairs, charcoal-broiled ribs that are technically not even barbecue. Go once, understand the argument, then go elsewhere.
Payne's is the locals' answer: a converted gas station serving a chopped pork sandwich with mustard slaw that is arguably the single best barbecue sandwich in America.
Cozy Corner makes barbecue Cornish hen. It sounds like a novelty and it is the thing you'll still be thinking about a year later.
Central BBQ is the reliable modern one and the right call when you have four people with four opinions. Memphis Travel's 101-joint list is the itinerary if you've got a full week.
Order barbecue spaghetti and barbecue nachos at least once. Both sound wrong, both are Memphis originals, and both are good.
Atlanta parallel: the dry-vs-wet fight is our whole-hog-vs-Texas-brisket fight. Fox Bros is the standard, B's Cracklin' is the whole-hog purist, Grand Champion is the competition-circuit answer, and DAS took the Texas side. Same conversation, different smoke.
Tell your people you love them…
Relationships - The House Band
Booker T. & the M.G.'s made hundreds of records great and are famous for about three. That's not a tragedy — that's a job description most people never take.
Every good life has a rhythm section: the people who make the star sound better and never ask for the credit. At some point you find out whether you're willing to be one.
Being someone's house band is unglamorous. It's picking up the airport run, sitting through the bad first draft, remembering the anniversary of the hard thing.
The bench check: name the last three people who made you better without getting anything out of it. If the list is short, that's usually a reflection of what you've been offering, not what you've been given.
The M.G.'s worked because everyone knew their part and nobody tried to solo over the singer. Most relationship problems are just two people trying to play lead at the same time.
Ask a friend this month what they're working on, and then actually follow up in two weeks. Follow-up is rarer than advice and worth ten times more.
Nobody puts "played on everything, credited on nothing" on a headstone. But the people who did it are the ones whose funerals fill the room.
OMAHA…
Football - The First Poll
The coaches poll is out and Ohio State is No. 1 with 38 of 72 first-place votes. Oregon, Georgia, Texas, and Notre Dame round out the top five.
The defending national champion is sixth. Indiana still pulled fourteen first-place votes at No. 6, which is coaches saying two different things at once.
The SEC has nine ranked teams, the Big Ten eight. Alabama at 11 and BYU at 15 are the two placements most likely to look silly by October.
Ohio State has the hardest Power 4 schedule in the country: a Week 2 night game at Texas, road trips to Iowa, Indiana, and USC, plus Oregon and Michigan at home. No. 1 is a rental.
Circle September 12. Ohio State at Texas and Oklahoma at Michigan on the same Saturday is the best regular-season day on the calendar.
Notre Dame at BYU on October 17 is the sneaky one. Provo in the fall with a Playoff spot live is a real environment, not a novelty.
Georgia at No. 3 is where Kirby always is in August. The question is never the roster — it's whether the quarterback settles before the schedule gets serious.
On the road again…
Travel - Build It Around Kickoff
Don't plan a football trip around a city. Plan it around a kickoff time and let the weekend assemble itself behind that.
Austin on September 12 is the trip of the year. Ohio State at night in DKR, Rainey Street after, barbecue before — book flights now, not in August.
Ann Arbor the same weekend for Oklahoma at Michigan is the alternative if you want the older, quieter version of the sport. The Big House at 110,000 people doesn't roar so much as hum.
Provo on October 17 is the underrated buy. LaVell Edwards Stadium sits under the Wasatch in peak leaf season, tickets are gettable, and Notre Dame travels.
Any LSU night game is still the highest ceiling in the sport. Get to Baton Rouge by noon, eat in the lots, and do not plan to drive anywhere after.
The move nobody makes: go Friday. Midnight Yell at Kyle Field, the Dawg Walk in Athens, the pep rally at Notre Dame — the Friday rituals are usually better than the game.
Weekend architecture: land Friday morning, stay somewhere walkable, tailgate five hours, and fly Sunday. One anchor, everything else optional.
Take care of yourself…
Exercise - August is the Tax
Memphis in mid-August is a heat index event disguised as a golf tournament. These guys are walking five-plus miles a round in it and still hitting 165-yard shots to a foot on Sunday.
Heat doesn't make you weaker — it makes you slower to recover. In August you cut volume, not intensity. Same weight, fewer sets.
The portable template if you're traveling: three days a week, full body. Squat or hinge, a press, a pull, and one loaded carry. Twenty-five minutes, no machines required.
The carry is the part people skip and the part that matters. Two heavy dumbbells, forty yards, four trips — it builds the grip, trunk, and lung capacity that a golf course or a stadium concourse actually demands.
Salt is not optional in this weather. Water alone in 95-degree heat is how you end up cramping on the back nine or in the fourth quarter.
Walk eighteen instead of riding once a week. It's five miles with a load and it's the closest thing to sport-specific conditioning most of us will get.
Nobody's watching you train in August. That's the whole point — the work you do in the ugly month is the only reason November feels easy.


